Demetree Real Estate Blog

Working with Demetree Real Estate Services: The First 90 Days

[fa icon="calendar"] 02.02.2017 / by Michelle Heatherly


For decades, Demetree Real Estate Services has specialized in providing leasing services to property owners throughout Florida. We provide a comprehensive marketing plan to ensure your property receives maximum exposure. Our experienced and friendly leasing agents keep your listing updated and provide monthly reporting on all activities and lease renewals. As Central Florida’s oldest, locally owned, full-service commercial real estate firm, we believe that business is built on relationships. That’s why honesty and integrity are at the heart of everything we do.

Our Property Marketing Plan

At Demetree Real Estate Services, we begin each property marketing strategy by analyzing the current rent roll and trade area. Based on the market research we conduct, we design a marketing plan for your individual property. This marketing strategy includes a comprehensive approach to ensure maximum exposure of your listing to a targeted audience that has the propensity to lease space in your property.

The results of each marketing campaign are tracked and analyzed so performance can continuously improve. To maximize the effectiveness of each campaign we follow up with a direct call. Analytics are reviewed from each email campaign with data on open rates and click through rates. This provides us with the ability to make modifications to both the targeted audiences and the messaging to maximize reach. On a monthly basis, we provide detailed reporting on all property marketing and leasing activities.

Offline Marketing

  • A detailed property marketing brochure that highlights your property's features.
  • Property signage is installed in a prominent location to create awareness.
  • Industry networking events are attended to promote your property listing (NAIOP, BOMA, ULI, CCIM, and CFCAR).
  • Our vast network of referral sources is used to create opportunities.
  • Targeted direct mail campaigns followed by a phone campaign are executed to maximum results.

Online Marketing

  • A customized webpage for your listing is created on our website with a link to a digital marketing brochure that is easily downloaded.
  • Post your property listing on commercial real estate websites to increase property online presence.
  • Targeted email campaigns to segmented brokers and targeted audience lists.
  • Online press releases are broadcast to broader audience to maximize the property’s exposure.
  • Social media posts on Facebook, Twitter and LinkedIn.

90-Day Roadmap

Here is what you can expect during your first 90 days of working with Demetree Real Estate Services:

Day 1 - 30

  • Sign Listing Agreement
  • Take Pictures of Property
  • Create Property Brochure
  • Create Webpage
  • Post Lising on Other Websites
  • Install Property Sign
  • Launch Direct Mail Campaign
  • Launch Email Campaign
  • Social Media Posts
  • Promote at Broker Network Events

Day 31-60

  • Email Campaign
  • Direct Mail Campaign
  • Follow-up Call Campaign
  • Social Media Posts
  • Promote at Broker Network Events

Day 61-90

  • Email Campaign
  • Direct Mail Campaign
  • Follow-up Call Campaign
  • Social Media Posts
  • Promote at Broker Network Events

Working with Demetree Real Estate Services

At Demetree Real Estate Services, we maximize the value of real estate in Florida by partnering with our clients in providing worry-free real estate management. We strive to add value to their assets by anticipating their needs and providing them with industry expertise. We achieve this by creating and executing a business plan using innovative systems and processes that increase the bottom line.


Topics: Marketing

Michelle Heatherly

Written by Michelle Heatherly

Michelle is the Director of Marketing for Demetree Real Estate Services. She is committed to providing the highest level of service possible and ensuring customers have an excellent experience. Michelle has over 13 years experience in marketing and communications for both publicly and privately held companies.