[fa icon="calendar"] 12.16.2016 / by Rory Williams
Vacancies will destroy the cash flow from your mobile home park. This is why it is so important to fill vacancies as soon as possible without letting time lapse. Of course, having an effective marketing strategy in place is crucial to these efforts.
Here are some ways to market vacancies for your mobile home park:
Fix the Park
The first thing you should do, before you actually start marketing, is to fix up the park and make it look nice. This means putting up an entrance sign with contact info, fixing any potholes in the roads, cleaning up trash and other similar tasks. Afterall, no matter how successful your marketing is, you won’t attract the right residents if your park is in disrepair.
Join the Chamber of Commerce
Join your city’s Chamber of Commerce. Once you are a member, you can put it on your website and property flyers to build credibility with prospective residents.
Build Relationships with Real Estate Brokers
It’s always a good idea to have a good relationship with a qualified real estate broker who works in your market. Sometimes, if they have a customer who does not qualify on a house, they will send the customer your way instead. Just make sure to give your broker a fair referral fee to keep the relationship going.
Put flyers up at all mobile home dealers within a 25-mile radius. Be sure to include your location and contact info. You can also make sure to get some attention by offering a move-in incentive for new residents, like a discount on rent or something similar.
Banner Signs and Street Signs
Use banner and street signs to draw attention to your mobile home park. Not only should these advertisements notify people that there are vacancies available, they should also offer some kind of incentive to make sure you are grabbing their interest. Make sure you’re advertising something like “$1,000 signing bonus!” or “First 3 Months Rent are Free!” to make the deal more enticing.
Many potential customers will be looking for you in the phonebook or the classified section of the newspaper. Be sure to reserve some ad space in these publications to ensure you are covering all your bases and getting maximum exposure for your vacancies.
Starting a community newsletter is a great way to build an audience and increase awareness of your park to larger community. You can send in your best stories to the local paper to include “community” or “local” section. Just be sure to get the email addresses for any prospects you pick up this way so you can send them the newsletter directly and stay top-of-mind.
Everybody is on social media these days. People of all ages, backgrounds and classes are using Facebook, Twitter and other social platforms to share information. You absolutely want to make sure you are using these channels to engage your audience and market any vacant properties you might have in your park.
Use Every Channel
There are tons of channels and strategies you can use to market vacancies for your mobile home park. Using a combination of both print and digital marketing is the best way to make sure you are covering all your bases and attracting the right residents for your park.