Demetree Real Estate Blog

3 Ways RENTCafé Makes Life Easier for Applicants and Residents

[fa icon="calendar"] 06.21.2016 / by Esther Bonardi


Attract prospects. Turn leads into leases. Deliver outstanding service to retain residents. With RENTCafé, property management companies can do exactly that.

RENTCafé is a complete marketing and leasing solution that offers great websites, smart social media management tools, resident portals and so much more. But it’s not just for property managers. Residents and prospective tenants see plenty of advantages too!

Here are three key ways RENTCafé helps property managers provide better service to prospects and residents:

1. Better Application Process

Mobile leasing is a must in today’s marketplace. In fact, the recent NMHC/Kingsley 2015 Renter Preferences Study that polled nearly 120,000 residents revealed that 85% of renters prefer to apply online.

Fortunately for renters looking for a new place to call home, online applications are a breeze to submit at properties using RENTCafé. Applicants can fill out all required forms day or night and complete the leasing process from anywhere. Prospects can even apply online through a property’s Facebook page. Imagine that! You can now find an apartment and become a resident without ever leaving your favorite social network.

This is a huge benefit for potential residents with busy schedules. When the application process is no longer limited by strict office hours, everyone’s a winner!

2. More Convenient Payments

With RENTCafé, residents have more convenient ways to pay rent. They can pay their rent in person, online and even by text message. Secure mobile access means that renters can check account balances, make secure payments and receive confirmations from anywhere and at any time that’s convenient.

Forget to mail your rent check? Now you can send payments from your work, a friend’s party or even while on international vacation! Flexible payments help to reduce stress and avoid late payments. Paying online or by text also saves time and reduces costs by cutting down on both paper waste and processing hours.

3. Easier Maintenance Requests

RENTCafé’s mobile maintenance capabilities let residents submit maintenance requests from their mobile devices, complete with photos and even voice memos.

Instead of waiting for someone in the office to answer the phone or respond to an email, residents can just see, snap and move on. A member of the onsite team can then assess the situation and show up with the right tools as quickly as possible. Mobile maintenance requests make residents’ lives easier, and they help property staff work more efficiently.

But That’s Not All...

That’s just the start of what RENTCafé can do! RENTCafé and the other user-friendly solutions in the Yardi Marketing Suite make everything from lease renewals to amenity reservations more convenient. Using smarter software is the easy way to streamline processes and save everyone valuable time. It’s also a great sign that you’re working with a property management company that really cares about their residents.

We’re continually updating and adding to the tools available to both property managers and residents. Do you have an idea that you’d like to see a tech solution for? Leave us a comment, and we’ll pass it along.


Topics: Technology

Esther Bonardi

Written by Esther Bonardi

Esther Bonardi is the Vice President of Marketing at Yardi, an industry-leading investment and property management software developer for all types and sizes of residential and commercial real estate companies. Esther loves marketing, puppy dogs and scuba diving. Follow her adventures on Twitter.